Bloggers have always had, have, and will have a lot of advertising for gaming hardware. But even classic integrations and reviews can have an unexpectedly massive turnover.
ASUS has powerful and stylish Republic of Gamers gaming laptops. Our goal was to talk about the technology and convey the message that ROG laptops are great devices for gamers.
We selected 26 gaming bloggers for the advertising campaign: 17 made voice integrations, and the remaining 9 made full-fledged video reviews. Each blogger filmed their own integration with their signature jokes and artwork. The audience took the bait.