The OMEN line is relaunching: all old machines are being replaced with new ones. The company has been rebranded and wanted gamers to know about it. The line includes the OMEN 15 laptop, a premium gaming machine that needed gamers' attention. To do this, we launched a 360 degree campaign. See what we came up with. Landing on iGuides: 4 in 1
The portal audience is interested in technology, they are less concerned about the gaming potential of the laptop. Therefore, the landing page was focused on a detailed description of the characteristics of OMEN 15.
We chose the landing page format, as it focused the audience's attention on the laptop description. The project not only spoke about the hardware side of the laptop in detail, but also showed the experience of using the model. Editors of iGuides tested the laptop and talked about their feelings. Particular attention was paid to the USP of the product - the new heat removal technology OMEN Tempest Cooling.