Lizzka, Vika Karter, and Mary_dav turned into sims, 'controlled' by the followers. Instagram stories included forms for voting, where followers chose what a blogger was to do next.
Answer options included 2 cheat codes. Each code meant an action. For example, motherlode required gold for outing, skill_intelligence code stood for lady boss style. The blogger then performed those actions, which gained more votes from the followers.
Additional audience involvement within the project included a contest for followers. The winners were awarded with game add-ons.
How we selected bloggers
All shortlisted accounts had to fall under the following criteria:
- An Instagram profile of a girl-gamer with the audience similar to the average The Sims user.
- Charisma and the ability to improvise.
- ER and CTR not below the market average.